Women-led. In crypto since 2016.

Web3 Brand Strategy Studio

Web3 Brand
Strategy Studio

We help blockchain and AI projects build brands people trust

We help blockchain and AI projects build brands people trust

Sound Familiar?

Sound Familiar?

Your tech is solid. Your team is smart. But somehow...

READ LESS

Your messaging sounds like every other crypto x AI project

Your community engagement is basically "gm" and silence

You keep shipping features no one understands

You're not sure if you have a marketing problem or a positioning problem (hint: it's usually positioning)

Your pitch deck puts VCs to sleep

We've seen it hundreds of times.

The good news? It's fixable.

READ LESS

Your messaging sounds like every other crypto x AI project

Your community engagement is basically "gm" and silence

You keep shipping features no one understands

You're not sure if you have a marketing problem or a positioning problem (hint: it's usually positioning)

Your pitch deck puts VCs to sleep

We've seen it hundreds of times.

The good news? It's fixable.

Sound Familiar?

Your tech is solid. Your team is smart. But somehow...

READ LESS

Your messaging sounds like every other crypto x AI project

Your community engagement is basically "gm" and silence

You keep shipping features no one understands

You're not sure if you have a marketing problem or a positioning problem (hint: it's usually positioning)

Your pitch deck puts VCs to sleep

We've seen it hundreds of times.

The good news? It's fixable.

What We Do

What We Do

What We Do

We're generalists who go deep. Brand strategy, content, PR, events - we do it all, but we do it with intention.

Brand Strategy & Positioning

The foundation everything else builds on. We help you figure out what you actually stand for, who you're really for, and how to say it in a way that sticks.

This isn't a logo project. It's a clarity project.

Content & Social

Consistent, strategic content that builds trust over time. Not random posts. Not engagement bait. A system that compounds.

We'll build it, run it, or teach your team to run it.

PR & Communications

Getting covered in Forbes is nice. Getting covered in a way that actually moves the needle is better. We focus on stories that matter to the people who matter to you.

Events & Experiences

We organized Bulgaria's largest Ethereum conference. We know how to bring people together in ways that build real community, not just attendance numbers.

Why Nisha?

Why Nisha?

Nisha means "night" in Sanskrit. But for us, ниша is finding your niche - the specific place where you belong and can thrive.

That's what we help projects do.

Also, it sounds cool.

Nisha means "night" in Sanskrit. But for us, ниша is finding your niche - the specific place where you belong and can thrive.

That's what we help projects do.

Also, it sounds cool.

Strategy That’s Actually Strategic

Strategy That’s Actually Strategic

AI-Powered, Human-Led

AI-Powered, Human-Led

Passion for the Long Game

Passion for the Long Game

Nisha in Numbers

Nisha in Numbers

Nisha in Numbers

1+

Brands Elevated

1+

Brands Elevated

1k+

Community Members

1k+

Community Members

1+

Events Organized

1+

Events Organized

1+

Years in Web3

1+

Years in Web3

Work that Worked

Work that Worked

From early-stage startups to established protocols, we've helped diverse Web3 projects across DeFi, NFTs, DAOs, and blockchain infrastructure achieve their vision and connect with their communities.

Meet the Nisha Squad

Meet the
Nisha Squad

We're a Web3 marketing studio that started in 2024, but our team has been in crypto since 2016.

Based in Sofia, Bulgaria. Yes, the land of the crypto queen - that's how you know we're hardcore.

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Ellie

Brand & Marketing

In Web3 since 2016. Ellie has built brands, scaled communities, and led marketing for projects you've actually heard of. She's also a mom of 2, and keeps us all on track.

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Ivana

Design & Brand Systems

Engineer turned designer. Ivana builds visual systems and brands that scale - from logos to brand concepts to social templates, to the frontend and UI. If it needs to look good and work across every touchpoint, she makes it happen.

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Sofia

Growth & PR Comms

10+ years in marketing. Former BNB Chain PR, scaled nPloy to 250K+ users. Sofia turns complex ideas into stories that spread and builds the systems that make growth sustainable.

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Teddy

Content & Socials

Words are her thing. Teddy blends SEO, brand voice, and actual human readability into content that ranks and resonates. She's probably rewriting this sentence right now.

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Tina

Events & Partnerships

The connector. Tina builds relationships that turn into partnerships and events that turn into real community. If there's an opportunity to bring people together, she's already on it.

Join Our Team

We're always looking for talented individuals to join our growing team. Check out our open positions and become part of something special.

Ready to talk?

We start every engagement with a free brand audit. No pitch deck, no pressure - just an honest look at where you are and what might help.

Ready to talk?

We start every engagement with a free brand audit. No pitch deck, no pressure - just an honest look at where you are and what might help.

Ready to talk?

We start every engagement with a free brand audit. No pitch deck, no pressure - just an honest look at where you are and what might help.