Most Web3 founders think their brand is "fine." But in a space where trust is scarce and communities are hyper-critical, "fine" won’t cut it. A comprehensive brand audit is your first step to transforming your project from forgettable to funded. Here’s how to do it right, with practical steps and real-world examples to guide you.

Gone are the days of needing war rooms and hefty agency budgets for a Web3 go-to-market (GTM) strategy. With AI, one sharp founder can launch faster, smarter, and cheaper. Here's how to build an AI-powered GTM strategy that drives engagement and growth.

Merch isn't just swag—it's a tribe-builder. In Web3, the right visual identity makes your community feel seen, and the right merch turns them into evangelists. Here's how to create merch that resonates and drives loyalty.